Episode 7

Published on:

17th Mar 2022

Simplifying Marketing to Get Results with Marcus Murphy: Episode 7

In this episode, we interview sales and marketing expert, Marcus Murphy. Marcus has more than 10 years' experience in sales and marketing at several different companies. He is also an AMAZING public speaker. (If you’ve ever been to the largest marketing conference in North America, Traffic & Conversion Summit, you’ve likely seen Marcus up on stage. Sherry has been a speaker at T&C for three years and had the opportunity to meet up with Marcus at this year’s Traffic & Conversion Summit!)

Throughout his marketing career, Marcus has worked with some of THE biggest names in marketing – including world-renowned marketing expert Ryan Deiss at Digital Marketer.

In The Marketing Plan Podcast Episode 7: Simplifying Marketing to Get Results with Marcus Murphy, Marcus has outdone it! He gives you in-depth advertising advice on a variety of marketing strategies --things that will help you get into the minds of your customers AND help position your company, products and services through your messaging and various other marketing strategies.

Marcus and Sherry chat about how marketing should be simplified. According to Marcus, marketing has three main “constants”: First, the market itself. Your customer -- the avatar. Second, the message. And the third constant in marketing is where your customers are at and what media you should use to get your message in front of them. He then shares more details…

They also discuss customer avatars – and Marcus’s idea of “avatars” are not what you think! You need to understand personality traits and human behavior, so you can craft the perfect messages for your prospective customers. (If you miss this part, the avatars you’re currently creating have BIG AS$ gaps!)

When it comes to successful marketing strategies, great copywriting is SO important. Marcus discusses how important content and copywriting is to creating a great story that resonates with your prospects. Being able to write content that attracts your future customers is key – without that, you’re spinning your wheels.

You’ll also find out Marcus’s thoughts on B2B vs. B2C. This alone is worth a listen! (Hat tip to Ryan Deiss for this one!)

You’ll also discover why market research is SO important. To get that information about your customers, you need to be curious about your buyers. Marcus tells about the importance of speaking less and listening more – and even more strategies you can use today!

Additionally, as a member of the LinkedIn Advisory Board, he shares some great LinkedIn tips on how to build relationships on LinkedIn. You should humanize yourself and your interactions on LinkedIn – if you’re not doing that, you’re turning off the connections you're trying to make. Think it’s too late to get in on LinkedIn marketing and stake your claim? Find out what Marcus thinks on that topic. (You’ll be surprised!)

This episode is SO rich with marketing concepts and ideas, we go deep to the bottom of the ocean. Hope you enjoy!

Watch the Episode On Our YouTube Channel!

The Marketing Plan Podcast YouTube Channel

How to Reach Marcus:


Email: marcus@thefivepercent.com (NOTE: Do NOT spam Marcus. We love him – so only email him if you have a REAL question for him, please.)

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About the Podcast

The Marketing Plan Podcast
Create a Killer Marketing Strategy For Your Business
Welcome to The Marketing Plan Podcast – where you’ll find expert marketing advice for business owners and marketers who want REAL results.

To be successful, marketing must be a part of EVERY business. And there are strategies that can help you get more out of your marketing dollars and boost your promotional efforts. If you’re looking for ways to reach your goals and generate more revenue through marketing, The Marketing Plan Podcast is here to save the day!

Our expert guests give you actionable advice on how to create more buzz around your brand. We're going deep into strategy – everything from old-school necessities like planning to strategies like digital marketing. Get ready to learn from our industry experts!

About your host

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Sherry Bonelli

Sherry Bonelli, owner of early bird digital marketing, is a Search Engine Optimization (SEO) and digital marketing professional with 23+ years’ experience. Her digital marketing agency, early bird digital marketing, serves clients all over the country.

Sherry is a Google My Business Gold Product Expert and is/has been a columnist for leading digital marketing websites like Search Engine Journal, MOZ, Search Engine Land, AdWeek and others. She received Search Engine Land’s 2018 SEO Contributor of the Year Award.

She is a recognized presenter and speaker at leading digital marketing conferences, podcasts and webinars like Traffic & Conversion Summit, State of Search, Digital Marketer, SCORE, Moz, Edge of the Web, Local Marketing Institute, Midwest Digital Marketing Conference, Duct Tape Marketing, Florida Realtors Convention and others. Sherry holds a Master’s Degree in Internet Marketing. She is also a LinkedIn Learning Instructor.