Episode 6

Published on:

6th Mar 2022

Videos. Coaching. Network Marketing. Oh, My! With Ray Higdon: Episode 6

Videos. Coaching. Network Marketing. Oh, My! With Ray Higdon: Episode 6

Ray Higdon wasn’t always a multimillionaire. Nope. Years ago, he was a successful real estate investor, but the bottom fell out and he lost everything. Bankrupt and sleeping on a friend’s couch, he was down and out. But Ray was determined to make it. Then he discovered network marketing. As Ray puts it, network marketing is often the only way entrepreneurs can become entrepreneurs.

Now Ray uses a variety of marketing strategies – especially video – to market and promote his multimillion-dollar company. In this inspiring episode of The Marketing Plan Podcast, you’ll learn a variety of motivating strategies that you can use professionally – and personally – to grow your business (and yourself!)

Learn why short-form video content is something that virtually EVERY business should do. (And, no, that doesn’t mean you need to dress up and dance on TikTok!) Ray talks about how you can make short videos with no experience, no expensive equipment and no editing tools. He even gives you ideas for your videos – that will sometimes give you surprising results!

Discover why consistency matters. (Ray went more than 11 years and never missed a day doing a video!) You’ll find out Ray’s content formula for YouTube success: the ILT concept. From just this ONE concept, you’ll learn how to create video content ideas that will fill an endless pipeline! (And you’ll also find out the ULTIMATE tip – ILTE!)

Ray also talks about how you can differentiate your business by out-teaching and bringing more value than your competition. What can you do that your competitors won’t do???

He also talks about networking marketing strategies. (How could he not talk about networking marketing?)

Investing in yourself is important. Ray discusses about why hiring a coach can help you solve specific problems or help you learn certain skills. Hiring a coach can help you shave off years of learning and help you get to where you want to go faster. Ray’s coaches include world-class experts like Grant Cardone and John Assaraf.

And finally…You’ll learn why tracking your marketing efforts is SO important to success. If you don’t track, you don’t know what’s working (or what’s NOT working!)

This jam-packed episode will give you so much information, you will want to go out and start implementing right away.

Watch The Interview Video On Our YouTube Channel

About Ray Higdon

Ray is a best-selling author, coach, and speaker. Like many successful entrepreneurs, Ray went from bankruptcy to running a multimillion-dollar successful company. Ray loves teaching people how to find their voice and understand their worth.

How To Find Ray Higdon

Time, Money, Freedom: 10 Simple Rules to Redefine What’s Possible and Radically Reshape Your Life





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About the Podcast

The Marketing Plan Podcast
Create a Killer Marketing Strategy For Your Business
Welcome to The Marketing Plan Podcast – where you’ll find expert marketing advice for business owners and marketers who want REAL results.

To be successful, marketing must be a part of EVERY business. And there are strategies that can help you get more out of your marketing dollars and boost your promotional efforts. If you’re looking for ways to reach your goals and generate more revenue through marketing, The Marketing Plan Podcast is here to save the day!

Our expert guests give you actionable advice on how to create more buzz around your brand. We're going deep into strategy – everything from old-school necessities like planning to strategies like digital marketing. Get ready to learn from our industry experts!

About your host

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Sherry Bonelli

Sherry Bonelli, owner of early bird digital marketing, is a Search Engine Optimization (SEO) and digital marketing professional with 23+ years’ experience. Her digital marketing agency, early bird digital marketing, serves clients all over the country.

Sherry is a Google My Business Gold Product Expert and is/has been a columnist for leading digital marketing websites like Search Engine Journal, MOZ, Search Engine Land, AdWeek and others. She received Search Engine Land’s 2018 SEO Contributor of the Year Award.

She is a recognized presenter and speaker at leading digital marketing conferences, podcasts and webinars like Traffic & Conversion Summit, State of Search, Digital Marketer, SCORE, Moz, Edge of the Web, Local Marketing Institute, Midwest Digital Marketing Conference, Duct Tape Marketing, Florida Realtors Convention and others. Sherry holds a Master’s Degree in Internet Marketing. She is also a LinkedIn Learning Instructor.